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How NOT to Compete on Price
http://www.marketability.org/data/ECN Letter140205.pdf
European Chemical News
February 2005
CVM - Obtain customer feedback and improve customer value
http://www.marketability.org/data/cvm_obtain_and_improve.pdf
PharmaChem
March 2004
Customer Value Management; Five steps to creating customer value
http://www.marketability.org/data/CVM _Create_PharmaChem_Jan2004.pdf
PharmaChem
January/February 2004
MarketAbility CVM Diagnostic
http://www.marketability.org/data/MarketAbility_CVM Diagnostic November 2003.pdf
November 2003
Plastics in Packaging
http://www.marketability.org/data/plastics_in_packaging.pdf
Chemistry & Industry
July 2003
Becoming a value based marketer
http://www.marketability.org/data/becoming_a_value_based_marketer.pdf
Construction Marketer 9
June 2003
EyeforChem Marketing & Sales Conference, San Antonio
http://www.marketability.org/data/creating_customer_value.pdf
Creating Customer Value
May 2003
Customer Value and Key Account Management
http://www.marketability.org/data/cv_and_key_account_mgmt.pdf
Chemistry & Industry
April 2003
Leading edge-business strategy or just a marketing mumbo-jumbo ?
http://www.marketability.org/data/leading_edge_business_strategy.pdf
Chemistry & Industry
March 2003
The modern marketer's milking (s)tool
http://www.marketability.org/data/the_modern_marketers_milking_(s)_tool.pdf
Construction Marketer 8
March 2003
MarketAbility CVM Article
http://www.marketability.org/data/customer_feedback_improves_cv.pdf
Construction Marketer 8
February 2003
Key Client Management Customer feedback improves Customer Value
http://www.marketability.org/data/key_client_mgmt.pdf
Construction Marketer 7
February 2003
Celebrating Two Years of e-epoxy.com
http://www.marketability.org/data/e-epoxy Two Years New Release.pdf
January 2003
MarketAbility CVM Article
http://www.marketability.org/data/creating_customer_value.pdf
Construction Marketer 6
December 2002
MarketAbility CVM Article
http://www.marketability.org/data/how_to_commit_to_your_customer.pdf
How to commit to your customer
November 2002
It ain't what you do
http://www.marketability.org/data/MarketAbility_It ain't what you do_Chemical Week Conf_Sept 2002.pdf
Chemical week conference
September 2002
MarketAbility CVM Article
http://www.marketability.org/data/Marketability_CVM article_Construction Marketer_Sept 2002.pdf
Construction Marketer
September 2002
MarketAbility CVM Article
http://www.marketability.org/data/MarketAbility_CVM article_Construction Marketer_July 2002.pdf
Construction Marketer
July 2002
MarketAbility CVM Article
http://www.marketability.org/data/MarketAbility_CVM_Chemical Week_July 2002.pdf
Chemical Week
July 2002
MarketAbility CVM Article
http://www.marketability.org/data/MarketAbility_CVM Article_C&I_July 2002.pdf
C & I
July 2002
MarketAbility CVM Article
http://www.marketability.org/data/MarketAbility_CVM Article_C&I_June 2002.pdf
C & I
July 2002
MarketAbility CVM Article
http://www.marketability.org/data/MarketAbility_CVM Article_C&I_April 2002.pdf
C & I
April 2002
The Importance of Market Segmentation
http://www.marketability.org/data/The MarketAbility_Importance of Market Segmentation_July 2001.pdf
July 2001
CVM in the Chemicals and Plastics Industries
http://www.marketability.org/data/MarketAbility_CVM in Chemicals_CMR_August 2000.pdf
Chemical Management
July 2000
Positioning & Value Propositions: Creating Sustainable Competitive Advantage
http://www.marketability.org/data/MarketAbility_Creating Sust Competitive Adv_ECMSA_June 1998.pdf
In Touch , the official newsletter of ECMRA
June 1998
Segmentation, the Foundation of Market Understanding
http://www.marketability.org/data/Segmentation - The Found of Market Underst_ECMSA_March 1998.pdf
In Touch , the official newsletter of ECMRA
March 1998
Getting the Best fromInformation and Market Research
http://www.marketability.org/data/Getting the best from inf and market research__ECMSA_Dec 1997.pdf
In Touch , the official newsletter of ECMRA
December 1997
Creating value through Marketing Excellence
http://www.marketability.org/data/Creating Value through Marketing Excellence_ECMSA_October 1997.pdf
In Touch , the official newsletter of ECMRA
October 1997


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