Marketability Toolbox

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To save the pdf's to your system right click on the pdf and select save target as.

The market plan template can help you to structure your market plans

A Marketing Strategy and Plan Template

This marketing audit template can help you to check the completeness of your marketing.

A Marketing Audit Template

The MarketAbility Matrix can help to target segments, based on the attractiveness of the segment and your ability to compete effectively and profitably in the segment, according to customer perception of your fulfilment of their needs.

A Marketability Matrix Example

The Directional Policy Matrix can help you to identify and choose target segments, based on the attractiveness of the segment and your competitiveness in the segment.

The Directional Policy Matrix

This classic curve describes the development of a product market. Marketing strategy and mix will vary as the product market evolves through stages of the life cycle. The trich is knowing the timing.

The Product-Market Life Cycle