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Our Practitioners and Associates Dr. Roger Best Marketing Excellence Survey 374 West 12th, Suite 6Eugene, OR 97401 USA Phone: +1 541 343 7988 Fax: +1 541 343 0724 E-mail: contact@MESurvey.com Website: http://www.MESurvey.com Biography Ø
Over
the past 15 years, Dr. Roger J. Best has been active in working with a
variety of companies in both marketing consulting and management
education, including the General Electric Company, U S West, Eastman Kodak
Company, Lucas Industries, Tektronix Corporation, ESCO Corporation,
Pacific Western Pipe, and James Hardie Industries.
Dr. Best has also taught in many executive management education
programs at INSEAD, in Fontainebleau, France. Ø
Dr.
Best is the Thomas C. Stewart Professor of Business at the University of
Oregon. He earned a Bachelor
of Science in Electrical Engineering from California State Polytechnic
University (1968). Following
graduation, he joined the General Electric Company where he worked in
engineering and product management. In
1971, he received a patent for a product he invented while with GE.
Dr. Best completed his MBA at California State University in 1972
and received his Ph.D. from the University of Oregon in 1975. Ø
Over
the past twenty years, he has published many academic articles.
In 1988, the Academy of Marketing Science voted an article on
marketing productivity by Dr. Best and co-authors the Outstanding Article
of the Year. He is also
co-author of a text in its sixth edition entitled Consumer Behaviour:
Implications for Marketing Strategy, and the author of Market-Based
Management: Strategies for Growing Customer Value and Profitability.
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