The Marketing Quiz Test your marketing skills. Your email address : 1. Who is generally acknowledged as THE marketing guru? a. Philip Allen b. Philip Kotler c. Michael Portera d. Michael Owen 2.Which is the missing “P” to go with Product, Promotion, Price? a. People b. Positioning c. Place d. Persuasion 3.What does CRM stand for? a. Custom Rated Manufacturing b. Classic Relationship Marketing c. Creative Random Manipulation d. Customer Relationship Management 4.Who wrote about “Marketing Myopia”? a. Theodore Roosevelt b. Theodore Levitt c. Jerome McCarthy d. Arthur Andersen 5.What is market segmentation? a. The arbitrary segregation of customers in a market b. Slicing and dicing product demand c. Grouping of customers according to similar need or behaviour d. Breaking down demand by country 6.How much is the Coca Cola brand worth in 2001 according to Interbrand? a. US$ 150.5 billion b. US$ 68.9 billion c. US$ 56.4 billion d. US$ 25.3 billion 7. ….and what about Interbrand’s valuation of the McDonald’s brand in 2001? a. US$ 150.5 billion b. US$ 68.9 billion c. US$ 56.4 billion d. US$ 25.3 billion 8.Which low cost airline has adopted the South West Airlines business model in an attempt to emulate the US airline’s success in Europe? a. Easyjet b. Aer Lingus c. Crossair d. Ryanair 9.The price of an Intel Pentium 4 1.4 gigahertz processor on 1 Jan. 2001 was $574, what was the price on 11 July 2001? a. $ 507 b. $ 352 c. $ 209 d. $ 193 10.Which chemicals company has had outstanding success with the brands Lycra and Tencel? a. BASF b. Du Pont c. Dow Chemical d. Mitsubishi