Pricing Strategy Development

Client Value:  Improved business profitability.

                      Clearer pricing strategies.

                      Greater confidence in pricing decisions.

How good is your pricing strategy

Does it reflect true value to the customer and the reality of your competitive position?

Have you considered all the critical factors in developing your pricing strategy?

This two-day seminar (developed by Dr. Roger J. Best, Professor of Marketing at the University of Oregon) delivered by Phil Allen (accredited facilitator) is an excellent opportunity to hone your pricing skills and reassess your pricing strategies with respect to customer value, market share and profitability. The lecture-discussion format includes worked pricing computer applications and a case study of industrial pricing strategy. Copies of the pricing computer software are given to participants for later use.

Topics covered include:

• When to use different pricing strategies
• Market-based pricing that enhances customer value
• Cost-based pricing and volume sensitive cost dynamics
• Measuring price sensitivity and price positioning
• Price elasticities and market penetration pricing strategies
• New product pricing, leadership pricing, harvest pricing