Pricing Strategy Development

Client Value:  Improved business profitability.

                      Clearer pricing strategies.

                      Greater confidence in pricing decisions.

How good is your pricing strategy

Does it reflect true value to the customer and the reality of your competitive position?

Have you considered all the critical factors in developing your pricing strategy?

This two-day workshop is an excellent opportunity to hone your pricing skills and reassess your pricing strategies with respect to customer value, market share and profitability.

Topics covered include:

• - Pricing and Cost Models for Marketing
• - Value-based pricing
• - Cost-based pricing
• - Measuring price sensitivity and price positioning
• - Price elasticities and market penetration pricing strategies
• - Pricing strategies for different market conditions
• - New product pricing
• - Price Strategies for Undifferentiated Offerings
• - Price Strategies for Differentiated Offerings