Where is Customer Value in the Chemicals and Plastics Industry ?

A major new benchmarking study conducted by MarketAbility shows a very poor
performance on Customer Value Management by leading companies in the Chemicals and Plastics industry.
"We have benchmarked the top 150 global chemicals and plastics companies against our Customer Value Management (CVM) best practice model", explains
MarketAbility CEO, Phil Allen.
"The results are a disgrace. Even the top 10 performers in the industry are
way off the mark of best practice on CVM. Small wonder that the industry is
not performing and the shares remain unattractive to investors."
MarketAbility's benchmark study identifies the root cause of the problem as being a continued pre-occupation in the industry with products, production and supply-side issues which has precluded any significant attempt to understand customer needs and values.
This translates into a commodity mind-set when offerings are developed and leads to poor implementation of value-based strategies."

To purchase the copy click here, to get more info about the study click here