Our Practitioners and Associates

Phil Allen	Eric Balinski	Dr. Roger Best
Mike Crosswell	Arie de Boer	J. Nicholas de Bonis
Dr. Manfred Wirth	Paul Hague	Michael Halliday
Niki Heimann	Bernard Robert Kaminker	Terry Kendrick
Carol Ann Morgan	Gregg Young	B ob Thorley
James R.N. Thorne	Omar Shamma	.Morten Hansen

Phil Allen

  Phil Allen

Biography

  Ø Phil Allen, a career marketer, graduated in International Marketing in 1975.

Ø During his 25-year career, he has developed his marketing expertise with hands-on experience in sales , market   research and marketing in multi-national corporations including Albright & Wilson Ltd, Bayer AG, English China Clays, Hilti AG and The Dow Chemical Company.  His responsibilities have ranged from national to continental and global roles.

Ø In 1997, Phil founded his own marketing excellence practice, MarketAbility - creating value for clients by helping them to apply marketing excellence to their businesses.

Ø Phil also runs popular marketing workshops specialising in chemicals and plastics markets both for ECMSA and the German chemicals industry association, VCI and is a consultant and trainer at Cranfield Market Planning Centre, Management Centre Europe and Council member of ECMSA.

Ø Clients praise Phil for his pragmatic, down-to-earth approach to marketing.  ”Phil has a talent for converting the marketing concepts into practical, actionable business strategies and plans.”

Ø Phil is co-author of the book “Value-based Marketing for Bottom-Line Success“, De Bonis, Balinski & Allen, published by McGraw Hill late 2002

Ø A fluent German speaker, Phil lives near Zürich, Switzerland and works around the World.

Phil Allen's MarketAbility  
The Marketing Centre                     
Seestrasse 103    8820 Waedenswil
Zurich    Switzerland
Phone: +41 44 783 8777
Fax:      +41 44 783 8778
E-Mail:   phil.allen@marketability.org