| Biography
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Paul
graduated from Durham University in 1969.
He worked in marketing for Dunlop and Johnson Firth Brown
before establishing Business & Market Research (B&MR) in 1972.
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Paul
built B&MR to be ranked 20 out of 400 agencies in the UK with a
turnover of £5 million and a throughput of 400 research projects per
year. Business &
Market Research plc became one of the largest business-to-business
market research agencies in Europe and was the first to achieve ISO
9000.
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Paul
sold his majority share holding in B&MR to an MBO team in October
1996 and established with his former business partner, Peter Jackson,
Hague Jackson Ltd, a marketing consultancy.
Clients include Dow Corning, Dow Chemicals, Air Products, Coca
Cola, British Telecom, and Courage Brewing.
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In
1998, Paul launched B2B International, a specialist international
business-to-business market research consultancy.
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There
are three main types of business-to-business market research, and they
form the basis of B2B International’s offering:-
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Customer
Loyalty; Positioning; Market Assessment
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Paul
is a Visiting Fellow at Manchester Metropolitan University and a
regular guest lecturer at Manchester Business School.
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He
has written the following texts: "Market Research",
"The Industrial Market Research Handbook", "How To Do
Market Research", "Market Research In Practice",
"Questionnaire Design", "Interviewing",
"Sampling & Statistics", "Presentations And Report
Writing" and "The Power Of Industrial Branding“, which
have been translated into a number of other languages.
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Paul Hague