Ø Carol-Ann began her career in textile research with Courtaulds.  An early introduction to the rigours of lab experience and scientific analysis helped in a later career move into social and medical research. 

Ø For 10 years Carol-Ann worked as a health professional in rehabilitation.  During this period she studied research methods in education at the Open University. 

Ø Carol-Ann took an MSc Med in health promotion at the Medical School of Manchester University and this led to an interest in social marketing. 

Ø The period of medical practitioner was followed by 10 years at Salford University as a lecturer and researcher in health studies and business management. She continues her links with the University as a guest lecturer. 

Ø Carol-Ann joined B2B International in 1998 and is an Associate Director in charge of methodology.  Her clients include Shell, Dow, Air Products, Citrix, npower, Hepworth and her research experience covers all of Europe, North America and Asia.