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How good is your implementation ?
Does it focus on true value to the customer ?
Have you considered all the critical factors in prioritising your
implementation plan ?
This two-day workshop is a vital step to converting your marketing ideas
and
strategies into actions and results with respect to customer value, market
share and profitability.
Topics covered include:
- The Marketing and Sales Implementation Toolkit
- Project Management and Planning System
- Globalisation vs. Localisation
- Converting global initiatives to local relevance
- Practical implementation
- Customer Value Planning Matrix
- Time planning kit
- Priorisation
- Personal Action Planning
- Influencing people for results
- Personality checking and matching
- Managing the marketing/sales interface
- Implementation Checklists
- Change Management Checklists
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