Marketing Impact

MarketAbility for Results

At the insistence of our practitioner, client's business pursued a market-based pricing strategy and gained a price of $1.32/lb instead of $0.96/lb on a large volume
                                                MarketAbility added value $2,500,000

Following a CVM workshop, client's business manager used the newly created Customer Commitment at a key account to save the business he had been told (by the customer) he would lose
                                                MarketAbility added value $ several million

Using the newly developed Market Plan from a series of CVM workshops client's business retained accounts against lower priced competition and focused on target segments to grow business
                                                MarketAbility added value Euro > 1 million

Using the Customer Value Management model, MarketAbility client resegmented their customer base, developed new customer offering and introduced new business models. New offerings increased customer retention to > 97%. New business models attracted significant new business from accounts previously dealing with competitors.
                                                MarketAbility added value US$ > 3 million

MarketAbility

Add value to client's business with marketing excellence and customer value management in strategy, process and culture

Deliver improved business performance through tailored customer-driven strategy development and implementation services to global clients in business-to-business markets

Impart advanced marketing and customer value skills to client through applied interactive workshops

Measure marketing effectiveness with CVM Diagnostic