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Value-Based
Marketing for Bottom-Line Success, new book out now!
Value-Based
Marketing for Bottom-Line Success, new book out now!
Content behind this link:
The value-based marketing approach described in this book reflects a
reality for any business manager or leader at any level in the
organization; the real game is delivering superior, meaningful value to
target customers. Our value commitment to you is that Value-Based
Marketing for Bottom-Line Success will both change the way you look at
customers and your business and give you the knowledge and tools to really
make a difference to your performance.
A few comments to the book:
"Any marketing book capable of generating real discomfort and
inspiration in equal quantities (like this one does) has to be a "must-read".
A "hands-on", practical guide to help you improve your business
and delight your customers."
- Paul J. Snaith, Vice President, Marketing, Shell Gas (LPG)
"A refreshing change from the usual literature on marketing. The
authors address the challenges of creating and sustaining value through an
innovative, practical, and pragmatic "blue-print". A must read
for any corporate executive frustrated as to how to translate theory into
practice that delivers value."
- Omar M. Shamma, Chief Executive, Al Gurg Fosroc LLC, a division of BP
Plc
"Many businesses today have no idea what value they bring to the
customer, they simply sell products that customers need. This book
challenges you not only to understand the value but to turn it into a
competitive weapon."
- Henry S. Proctor, Business Vice President, Organic Intermediates,
Solvents, and Monomers, The Dow Chemical Company
"This book is packed with all the right tools for business success.
They asked all the right questions needed to turn value creation into
bottom-line results. I found myself taking notes on almost every
page!"
- Fred M. Daniell, Marketing Director, TICONA
Buy
your copy online
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