| Biography
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An
experienced strategic marketing consultant and practitioner, Nick
works closely with global companies, their business units and teams as
a long-term strategic consultant, mentor and coach.
He helps clients identify their performance needs in business
strategy and planning, global strategic marketing and leadership, and
then coordinates the design and development of appropriate learning
modes to achieve the desired behavioral outcomes.
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His
client list includes Agfa Consumer Imaging; Akzo Nobel; AlliedSignal
Plastics; BellSouth Telecom; Boehringer Ingelheim Vetmedica
world-wide; Dow Chemical world-wide; Ericsson Telecom; GTE (now
Verizon); Kodak Film & Advantix Camera groups in the U.S. and
Kodak medical imaging in Europe; MediaOne International; QuebecTel;
Roche Pharmaceuticals; Schlumberger world-wide; Sprint and Celanese
Ticona.
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Nick’s
diverse professional background includes successful careers in
marketing & advertising, sales, sales management and sales
training, management, print and broadcast media; he has also owned and
managed his own company.
He co-authored Top Dog
with J. David Pincus, published in 1994 by McGraw-Hill Business
Books. His second book, co-authored with Roger Peterson, is The
American Marketing Association Handbook for Managing
Business-to-Business Communications, published in 1997. His third
book, with co-authors Eric Balinski
sand
Phil Allen, is Value-Based Marketing for Bottom-Line Success; 5 Steps
to Creating Customer Value to be published by McGraw-Hill in the Fall
of 2002.
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From
1992-96, he was a full-time adjunct associate professor at the
Goizueta Business School at Emory University in Atlanta, where he
resides.
He has also been on the faculty at LSU, Texas A&M and
California State University-Fullerton and Pepperdine universities.
From 1980-96, he supported his teaching habit as a consultant
in marketing strategy and integrated marketing communications for
numerous blue-ship clients.
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Nick
earned his doctorate in advertising and marketing from the University
of Tennessee-Knoxville, and continues to conduct research and publish
in the area of value delivery systems, relationship marketing and
relationship
communications.
Nicholas de Bonis
312 Crosstown Rd. #321
Peachtree City, Georgia GA 30269-2948
Phone: +1 (770) 631-8864
Fax: +1 (770) 631-8864
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