The B2B Marketing & Sales
Academy for the Chemicals and Plastics Industry
Detailed information about our workshops
AT LAST: Practical Skills Marketers &
Sellers For new marketers the Academy has workshops introducing you to the key concepts and principles of marketing, putting them into a practical business context. For experienced marketing and business managers we explore in depth and detail the key elements of marketing from market segmentation, targeting, differentiation, pricing, communications through to implementation.
For sales managers
we run practical workshops on key account management and customer relationship management.
Note!: Unless otherwise indicated, workshops are held at The Marketing
Centre, Seestrasse 103, 8820 Waedenswil, Zurich, Switzerland.
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